With well over 400 commercials under his belt, Barry Berona has broken new creative ground with directors like Matt Luem, David Quinn, Wayne Craig, Robert Kenner, Amanda Michelli, Jeff Linnel, Paul Street, Anthony Garth, Elle Kamihira, Nigel Simpkiss, Ryley Burghall, Carter Smith, Francesco Carrozzini, and Gilly Barnes. His versatile, award winning commercial work extends to many sub-genres including automotive, tabletop, and beauty for such recent clients as, Google, PGA & GolfTV, Nike, Subaru, Toyota, GM, Ford, Renault, Mitsubishi, Harley Davidson, Sony, US Navy, Snickers, Honda, Coors, Priceline and Pure Michigan Tourism. Barry also lensed two acclaimed Superbowl spots for Dannon/Oikos Yogurt featuring John Stamos.

Respect the Process Podcast Appearance 2021

Having the experience of shooting all over the world, many times over, Barry has the ability to think quickly on his feet, no matter the circumstance. Whether he is spending weeks on an active aircraft carrier in the Pacific or dealing with a non-English speaking crew in Sri Lanka, his work ethic shines through as a leader of his team. Barry displays the same enthusiasm for all of his projects, large to small as his ethos is always the same, "..to help deliver world class results within the budget wherever possible".

In last several years, Barry has delved into the documentary realm with directing and shooting beautiful and moving documentaries, such as "The Awakening Fire" and "Where the Ocean Meets the Sky", which garnered great reviews and multiple awards., He has recently wrapped principal photography for Food Inc. director, Robert Kenner on his latest feature documentary, Merchants of Doubt released by Sony Classic Pictures.

Barry is based in Los Angeles as well as Calgary, Aberta Canada. He has two young children and lives north of Los Angeles.

"Having directed award winning ads all over the world for over 20 years, I’ve worked with a lot of DOPs. They have all been skilled and delivered a good product but, one stands out. Barry Berona is simply the best creative collaborator I’ve ever worked with. He’s so much more than someone who knows how to light and manage his crew. Barry has an enthusiasm that starts the second I tell him we’ve got a job. He always has some brilliant and insightful visual concept that raises the bar and elevates the entire production. His film knowledge is almost encyclopedic and when I propose a visual approach Barry always ‘over delivers’. Barry simply takes ownership of ‘the look’, whatever the budget, and raises my work to a higher level."

Wayne Craig

Director | Element Productions, Boston